In the last few years, Hyundai has made its intentions very clear: to cover every vehicle segment and to have more electric vehicles. The Hyundai Kona 2018 is yet another effort from Hyundai to enter into, and stand out in a highly trendy marketplace in the auto consumer world. This past year, it was the 2017 Hyundai Ioniq with the goal to capture the hybrid market. This upcoming year, it’s the 2018 Hyundai Kona with the intention of establishing itself as a leader in the “mini-ute”, or small crossover SUV, segment.

Until the 2018 Kona, Hyundai has been completely absent from the B-segment SUV group that’s growing in demand all over the world. This latest model was designed to compete head-on with existing subcompact SUV models like the Mazda CX-3, Jeep Renegade, and Kia Soul. The appeal of this vehicle type is obvious; it’s rugged yet practical, comfortable yet efficient, and highly affordable compared to full-sized SUVs.

The Hyundai Kona 2018 is named after Kona, a popular tourist spot in Hawaii. It’s named Kona to represent the fun, adventurous lifestyle that’s depicted by the design of Hyundai’s latest model. In general, the small crossover SUV fits many lifestyles, whether you’re an urban-dweller who treks out to the country or a suburban couple that takes trips often far and wide. The 2018 Kona specifically, is designed to be lifestyle-oriented for the younger urban market. Although its capabilities are diverse, the Kona is ideal for those with active lifestyles who live in urban settings. The intended audience for this vehicle is obviously a younger crowd due to the funky, unique design of the Kona’s exterior.

Hyundai Kona Design and Dimensions

hyundai kona 2018

The Hyundai Kona 2018’s exterior is a statement that definitely stands out in a lineup of subcompact SUVs. Its front has a cascading grill that’s surrounded by LED lights. The overall look is dramatic, with a heavy use of plastic around the tires and roof. Its chunky body comes in playful colors, including a bright lime green, with a cladding on top that’s unique to this specific model type. The roof cladding can come in black or the color of the body. Hyundai specifically added the cladding on top to act as a “body armor” for the vehicle. The design is meant to create a sense of safety—as if the “armor” will protect its passengers from danger. The cladding provides more than just a “sense” of safety; it actually upheld flawlessly in a crash test at 35 mph where other parts of the vehicle were damaged.

Hyundai designed the Kona to be about a foot shorter than the Tucson to make it a noticeably smaller, subcompact SUV. Although seemingly small, the 2018 Kona’s interior is quite spacious. The Kona has 18 cubic feet of cargo volume behind its rear seat, which puts the Mazda CX-3 to shame in terms of usable space. At 70.9 inches wide and 61 inches tall, the Hyundai Kona’s dimensions are comparable with most other mini-utes.

Hyundai Kona Specs

The standard version of the Hyundai Kona has a conventional six-speed automatic transmission and comes with an Atkinson-cycle 2-liter inline-four, making 147 horsepower and 132 lb-ft of torque. The turbocharged version of the Hyundai Kona 2018 has a seven-speed dual-clutch automatic that comes with an 1.6-liter inline-four producing 175 horsepower and 195 lb-ft torque. There has even been talk about Hyundai releasing an electric version of the Kona as early as next year.

Depending on the version, the Kona comes with all-wheel drive and popular safety features, such as rear cross-traffic warning, high-beam assistant, forward-collision warning with automatic braking, and driver-attention warning.

The new Hyundai Kona 2018 will be offered in three driving modes:

  1. Base SE: The “normal” Hyundai Kona still requires a key in the ignition but comes with 16-inch wheels, cruise control, bluetooth capabilities, and a 7-inch floating infotainment screen in the dash.
  2. Sport: The sport has greater acceleration than the Base SE and includes the upgrade to a keyless start. Its wheels are 17 inches, it comes with roof rails, and there are additional safety features offered that aren’t available on the Base SE, including the blind-spot warning and rear-cross traffic alert.
  3. Eco: The eco uses longer gear ratios to optimize fuel efficiency. This version of the Kona won’t be available for sale in every country where the base Kona will be sold.

Overall, Hyundai has put forth a great effort these past two years in diving head-first into a few markets that it has never been positioned in before. The 2018 Hyundai Kona will be available for sale at our dealership in early 2018. Interested in learning more about Hyundai’s upcoming subcompact SUV? Contact us today to get more information and pre-order your Hyundai Kona 2018 today!